Target Misses the Mark

Ms. Violet Hamel-Wade

Vermont is a state that is known for it’s beautiful scenery, endless outdoor adventures, and locally produced farm products. It is without a doubt a gorgeous place to live, and one that many residents are proud to call their home. However, our green mountain state has always lacked the commercial society that has grown considerably throughout the world. Many people feel suffocated by the small town feel and enjoy the journey to the next state over for a shopping mall with enough stores to satisfy even the casual shopper. It is for this reason that the new Target that opened in the University Mall on October 21st, 2018 was such a huge deal.

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Target is known for its versatility and universality. It has things to interest anyone from the pre-teen and the young mother to even the great grandfather. The buzz had started even before a date was set for opening, but shockingly following the autumn grand opening, many locals were underwhelmed.

We waited a long time for Target to come to Vermont,” said “Kacey” on Facebook, “but so far I’m disappointed. There seems to be a little bit of everything, but not a lot of anything.  And I do not understand at all why you would take up so much space of this small store with food!! There is a Hannaford, Trader Joe’s and Healthy Living surrounding Target.” It is true that the University Mall nearly shares a parking lot with Hannaford and if you prefer more niche items, Healthy Living and Trader Joe’s have you covered. It seems highly unnecessary to include a grocery section in this already cramped Target.

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