Ms. Charlotte Willis
The U.S Food and Drug Administration (FDA) declared the use of e-cigarettes among teens an “epidemic,” and is pressuring Juul and other vape companies to come up with a plan to keep their products out of the hands of adolescents.
On Wednesday, September 12, 2018, FDA Commissioner Scott Gottlieb announced, in an open letter, the actions that e-cigarette companies must take to make vaping a less desirable activity for teens. Gottlieb also threatened a potential ban on flavored e-cigarette products.
So, what do the companies need to do to comply? Well, the FDA told the top five vape companies, (Juul, Blu, Logic, Vus, MarkTen XL) that they have 60 days to submit a strategy that proves they can keep their products out of the hands of minors. If they can’t, the FDA said, they may demand the companies to “remove some or all of their flavored products” from the market.